Coaching
Thirteen products, laid out so you can see the one difference that actually matters: whether Todd is in your phone three times a day, or whether you run it alone.
What differs
The diet is the same. The workout is the same. The phases are the same. One of them has somebody checking.
| What you get | 3 texts a day$199.99/mo | Plan only$99/mo | Annual$999.99/yr |
|---|---|---|---|
| Custom diet from your diet form | Included | Included | Included |
| Protein set at 2g per lb lean body mass | Included | Included | Included |
| Workout programme | Phase 1 | Phase 1 | Phases 1–12 |
| Full body split plus cardio | Included | Included | Included |
| Three texts a day with Todd | Included | Not included | Included |
| Diet rewritten as your body changes | Included | Not included | Included |
| Free Grotesque Proportions t-shirt | Not included | Not included | Included |
| Billing | $199.99 / month | $99 / month | $999.99 / year |
| Cancel anytime | Included | Included | Runs the full year |
Gym-based
Full equipment. Protein set against lean body mass, Phase 1 on the gym floor, aerobic work built in.
Gym training. Three texts a day. Built for size.
$199.99/mo
Without the texting: $99/mo
3 texts a day with Todd
Same plan. You run it alone.
$99/mo
With 3 texts a day: $199.99/mo
Gym training. Three texts a day. Stage ready.
$199.99/mo
Without the texting: $99/mo
3 texts a day with Todd
Same plan. You run it alone.
$99/mo
With 3 texts a day: $199.99/mo
Home-based
A jump rope, a pair of dumbbells and floor space. Built differently to the gym plans, not watered down from them.
No gym needed. A rope, two dumbbells, three texts a day.
$199.99/mo
Without the texting: $99/mo
3 texts a day with Todd
Same plan. You run it alone.
$99/mo
With 3 texts a day: $199.99/mo
No gym needed. A rope, two dumbbells, three texts a day.
$199.99/mo
Without the texting: $99/mo
3 texts a day with Todd
Same plan. You run it alone.
$99/mo
With 3 texts a day: $199.99/mo
The mechanic
Morning
Todd starts. Your weight, and what you are actually eating today given the day you actually have. If today is going to be difficult, the plan bends this morning instead of breaking tonight.
Afternoon
The one people underestimate. Two in the afternoon is where plans die, long before 6am motivation runs out. If the meals slipped, there is still a day left to fix it.
Evening
What you lifted, how many, how it felt, what hurt. This is where the programme gets adjusted rather than admired. Three bad nights of sleep and Friday changes.
Why the roster is capped
Todd takes 40 clients at a time. Three texts a day only works if the list stays short. Three texts a day times a hundred clients is three hundred messages a day. Nobody does that well. Any coach promising daily contact with a big roster is using templates or an assistant.
PLACEHOLDER: confirm the cap number with Todd.
After you buy
Have three photos ready before you start: front, back and side, arms down, in decent light.
You get the diet form the second you pay. It asks your height, weight, age, training history, what you actually eat and what you refuse to eat. Answer it honestly. A diet built on flattering numbers gives you a flattering plan and nothing else.
Front, back and side, arms down, decent light. Todd is reading your body composition off them so he can set your protein against lean mass rather than scale weight. Nobody sees them but him.
Your written diet and your Phase 1 programme come back. Read both before you start. If something in there does not fit your life, say so now rather than quietly not doing it.
Morning, afternoon, evening. Todd texts, you answer. That rhythm is the product. Everything else is paper.
A representative week
PLACEHOLDER: confirm the split with Todd. Your actual week is written against your diet form, not this table.
| Day | Session | Detail |
|---|---|---|
| Monday | Full body, heavy | Compound lifts, low rep, long rest. Aerobic finisher, 15 minutes. |
| Tuesday | Aerobic + core | Steady state, 30–40 minutes. Core circuit at the end. |
| Wednesday | Full body, high volume | Higher reps, shorter rest, more total sets than Monday. |
| Thursday | Aerobic + mobility | Easy pace. This day is for recovery, not for proving anything. |
| Friday | Full body, weak points | Whatever Todd has decided is lagging, hit first while you are fresh. |
| Saturday | Aerobic, longer | The longest aerobic session of the week. Fasted if your diet says so. |
| Sunday | Off | Off means off. You still text. Todd still wants your weight and your food. |
One-time purchases
No subscription, no texting. Buy it once and it is yours.
Not for the weak of heart.
$199
One-time purchase
Just the food.
$59.95
One-time purchase
Where everyone starts.
$69.95
One-time purchase
Phase 1 got easy. Fix that.
$69.95
One-time purchase
The hard one.
$69.95
One-time purchase
Risk reversal
Eat what he tells you, do the workouts, answer the texts. If nothing has changed after a month, email Todd and he refunds you. No form. No phone call.
PLACEHOLDER: confirm Todd offers a guarantee and on what terms.
Questions
Todd texts first. In the morning he wants your weight and what you plan to eat. In the afternoon he checks whether it happened. In the evening he wants your training: what you lifted, how it felt, what hurt. You reply in a sentence. He replies with the fix. A real person reads every message. No bots, no group chats, no scheduled auto-replies.
Every day. Most online coaches check in once a week, so you spend six days guessing between corrections. At three texts a day, a bad decision gets caught the same morning you make it.
Nothing happens. Todd texts anyway. He will not shame you and he will not pretend he missed it. You get a message asking what went wrong, because the answer usually tells him something useful about your plan. Miss a week and he rewrites it instead of repeating it.
Front, back and side, arms down, in decent light. Todd reads your body composition from them so he can set your protein off your lean body mass instead of what the scale says. A plan built from just a height and a weight is a guess. Take the photos before you start the diet form. It takes two minutes and it is the difference between a custom plan and a template.
Todd. The diet, the workout and the phases are identical. At $99 you get the paper and run it alone. At $199.99 he texts you three times a day to make sure you do. If you have run your own programmes for years and only want structure, take the cheaper one. If you have started and quit before, you already know which one you need.
No. Half the plans are built for home training with a rope, two dumbbells and some floor space. The home programmes are written from scratch rather than watered down from the gym ones. They lean on shorter rest and more cardio where the gym plans lean on heavier weight.
The scale usually moves in the first two weeks, mostly water. Something you would actually photograph takes about twelve weeks. A body other people comment on takes closer to a year. That is why the Annual Plan runs Phases 1 to 12 instead of repeating Phase 1 forever.
Monthly plans cancel anytime and you keep everything already sent you: the diet, the workout, all of it. The Annual Plan runs the full year because the twelve phases only work in order.
The diet form arrives the moment you pay. Send it back with your three photos, and your diet and Phase 1 workout come back inside two days. The texting starts the next morning.
No. The diet is built around food and works without a single tub. The supplements exist because hitting 2g of protein per pound of lean mass on chicken alone is a grind, and because nobody eating 7,500 calories a day can chew that much. Buy them if the food is the part beating you.
